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April 25, 2017 06:10 am -04

Channel 4's online TV ads will call you out by name

Adverts are about to get a lot more personalised -- or creepier, depending on your point of view -- the next time you hop on the All 4 streaming service to catch up on The Island with Bear Grylls. This month, Channel 4 is bringing a new ad format to...

Original Link: https://www.engadget.com/2017/04/25/channel-4-targeted-ads/

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Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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