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April 24, 2017 10:00 am GMT
Google is announcing that advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Bid Manager is the main DoubleClick ad-buying product, so Google is pitching this as a way to manage TV and online ad campaigns from the same place. “Historically, TV and digital advertising have been bought and measured through different systems and currencies,”… 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/thtPVTVgIaM/
Now you can buy TV ads through Googles DoubleClick
Google is announcing that advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Bid Manager is the main DoubleClick ad-buying product, so Google is pitching this as a way to manage TV and online ad campaigns from the same place. “Historically, TV and digital advertising have been bought and measured through different systems and currencies,”… Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/thtPVTVgIaM/
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