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April 21, 2017 08:00 am

CEO of Silicon Valley's $400 Juicer Promises Refunds After Hand-Squeezing Demonstration

Anthony Ha writes via TechCrunch: Jeff Dunn, the former Coca-Cola executive who became CEO of Juicero last year, has responded to a wave of coverage suggesting that the company's juice press isn't all that was promised -- and he's offering dissatisfied customers their money back. A Bloomberg report showed that Juicero's packs could be squeezed by hand, no expensive juicer required. Dunn's response? He doesn't deny that hand-squeezing is a very real possibility, but he does quibble about what you'll find inside, saying it's "nothing but fresh, raw, organic chopped produce" -- see, it's not juice yet because it hasn't been pressed. "What you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won't want to repeat once, let alone every day," he argued. More importantly, he said, "The value of Juicero is more than a glass of cold-pressed juice. Much more." At the beginning of his post, Dunn said his goal was to "demonstrate the incredible value we know our connected system delivers." And if you're not convinced this is worth $400, well, there's another option for disillusioned Juicero buyers -- Dunn said the company's "Happiness Guarantee" (i.e. its return policy) has been extended to cover anyone who's ever purchased a Juicero Press. So for the next 30 days, anyone who's bought a Press should be able to return it for a full refund.

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