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April 13, 2017 09:32 pm GMT

Purple, a Utah mattress startup youve probably never heard of, is on track to unicorndom

Nearly a thousand miles away from Silicon Valley and just west of Utah’s Great Salt Lake, in practically the middle of nowhere, is the tranquil cow town of Grantsville, population 9,617. It is there, in a warehouse the size of a combined eight Walmarts, you’ll find Purple, a direct-to-consumer mattress startup, hard at work prepping hundreds of thousands of pillows, power bases and… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/b_2NUASA0ao/

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