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April 13, 2017 02:16 pm GMT
We hear a lot about our online data being bought and sold by advertisers, but Narrative founder and CEO Nick Jordan said the actual process remains “incredibly cumbersome.”And he should know, since he’s spent years in the adtech world, most recently as an executive at Tapad. Jordan explained that from the data buyer’s perspective, you have to go out and strike… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1V-8rE6CadA/
Narrative simplifies the buying and selling of online data
We hear a lot about our online data being bought and sold by advertisers, but Narrative founder and CEO Nick Jordan said the actual process remains “incredibly cumbersome.”And he should know, since he’s spent years in the adtech world, most recently as an executive at Tapad. Jordan explained that from the data buyer’s perspective, you have to go out and strike… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/1V-8rE6CadA/
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