This health and fitness startup is now a Harvard case study

GOQii, India's No. 1 health and fitness startup, is now a case study on the famed Harvard Business Publishing platform, a subsidiary of Harvard University that brings out books, magazines and leadership studies for MBA students.

It is only the third Indian startup after Flipkart (India's largest online retailer and Amazon rival) and Paytm (India's biggest mobile payments firm backed by China's Alibaba Group) to feature as a Harvard case study.  

On the surface, GOQii is a fitness band that competes with the likes of Fitbit, Xiaomi's Mi Band, Nike's FuelBand, Jawbone and so on. But there's more to it.  Read more...