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April 1, 2017 02:00 pm

Telcos Gear Up To Fight Facebook and Google Over How You Log Into Websites

Mashable has an interesting article that talks about the penetration of "social authentication" services: There are two ways to log in on websites: try to recall the email address and password you registered with -- or simply hit the "Facebook Login" button. The convenience of the latter underscores the popularity of social authentication options. You'll see Facebook and Google login buttons on popular sites including Netflix, Uber, Spotify, Imgur and Linkedin, just to name some. Facebook itself estimates that some 350 million people log into a new app or site with their Facebook credentials every month. Olga Kuznetsova, Engineering Manager at Facebook told us that the Facebook Login button ranks in the top three of consumer account creation and sign-in preferences worldwide. More than 85 of the top 100 apps in the U.S. market use Facebook's Login gateway as a login, she added. For years, Google and Facebook have assumed control over the social authentication space, the article adds, citing numbers from companies and analysts. But interestingly, telecom operators are prepping to fight for a slice of the space. So-called mobile identity is one of several projects being developed in the industry to reinforce the position of network operators, which have already suffered an erosion of their traditional communications businesses by the rise of large US technology groups such as Facebook and Google, analysts say. The article adds: Mobile Connect is an authentication solution that the GSMA, the global telecoms industry trade organisation, has been working on for over three years. Through Mobile Connect, GSMA is offering users a much more convenient and "more secure" sign-in option, Jaikishan Rajaraman, global head of technology at GSMA said. The authentication service only requires users to enter their phone number when signing in. There is no password box. When a customer enters her phone number, her carrier vouches for her identity. Incredibly, over 42 operators in 22 nations are on-board with Mobile Connect, and the service is already live to over 3.1 billion people. The article adds that GSMA is in talks with governments to add Mobile Connect on their websites and apps. Interestingly, banks, that have long resisted the idea of having Google's and Facebook's authentication service, are also showing interesting.

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