Brands are creating Snapchat 'Shows' with dreams of getting on Discover

Hotel chains aren't really cool. They have cool stuff to offer, like free wi-fi and swimming pools, but if you're a young traveler on a budget, you might be looking more to services like Airbnb. 

Marriott isn't ready to concede that, so they're going after millennials on their own turf: Snapchat. The goal is to convince these travelers via Snapchat that Marriott Rewards is a program worthy of their fickle love. 

Marriott on Thursday released the first of four "snapisodes," the term they're using to describe advertisements they have created for Snapchat. This isn't just your typical Snap ad, which is more often a 10-second video clip or a swipe up to a website or movie trailer. These are three-minute, influencer-filled productions meant to capture teen eyeballs while also proving their dedication to Snapchat. Read more...