An Interest In:
Web News this Week
- April 15, 2024
- April 14, 2024
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
March 22, 2017 03:04 pm GMT
Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/og0sHuc4Xao/
Instagram had a crazy 2016. With 1 million advertisers, here's what's up in 2017.
2016 was the "defining year for Instagram," says James Quarles, Instagram's VP of Business.
The Facebook-owned app got a new interface (black and white), a new logo (bright colors) and a new product that sounds and looks quite a bit like Snapchat Stories. To sound like a TV ad (or an Instagram spokesperson), that's not all! It's true: Instagram unleashed more updates last year than it ever had before.
But now we're in 2017, and Instagram wants to make sure all those changes and its future steps help the app grow more and, importantly for Wall Street, support a lucrative and sustainable business. Ad sales on Instagram are expected to reach nearly $3 billion by 2017, according to eMarketer, up from $60 million in 2015. Read more...
More about Tech, Apps And Software, Business, Online Shopping, and Instagram StoriesOriginal Link: http://feeds.mashable.com/~r/mashable/tech/~3/og0sHuc4Xao/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable