Snapchat needs to evolve—or it'll be brutally slaughtered by Facebook.

For Facebook, Snapchat isn't an app to be feared. 

It's a feature to be absorbed.

The world's largest social network  relentlessly taunts Snap Inc., their much-smaller competitor, known mostly for its disappearing messages app, by lifting Snap's core functionality, and dumping it into a variety of products it doesn't really belong. 

Who knows what Facebook's really thinking—the company tends to promote its features with fluff about letting you "share all the moments of your day"—but the ripoffs are almost certainly less about providing a service to users, and much more about outright killing Snapchat. Read more...