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March 13, 2017 08:00 am

Windows 10 Is Just 'A Vehicle For Advertisements', Argues Tech Columnist

A new editorial by BetaNews columnist Mark Wilson argues that Windows 10 isn't an operating system -- it's "a vehicle for ads". An anonymous reader quotes their report:They appear in the Start menu, in the taskbar, in the Action Center, in Explorer, in the Ink Workspace, on the Lock Screen, in the Share tool, in the Windows Store and even in File Explorer. Microsoft has lost its grip on what is acceptable, and even goes as far as pretending that these ads serve users more than the company -- "these are suggestions", "this is a promoted app", "we thought you'd like to know that Edge uses less battery than Chrome", "playable ads let you try out apps without installing". But if we're honest, the company is doing nothing more than abusing its position, using Windows 10 to promote its own tools and services, or those with which it has marketing arrangements. The article suggests ads are part of the hidden price tag for the free downloads of Windows 10 that Microsoft offered last year (along with the telemetry and other user-tracking features). Their article has already received 357 comments, and concludes that the prevalence of ads in Windows 10 is "indefensible".

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