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March 9, 2017 10:00 pm

Amazon Says It's Open To Pushing Content Through Cable Boxes

Amazon, the e-commerce giant that's shaking up the entertainment industry, says it's open to pursuing deals to stream content through cable operators' set-top boxes, much like Netflix has done in the U.S. and Europe. From a report on Bloomberg: "Amazon is definitely open to those partnerships and to be fair, we haven't done as much there as Netflix have done," Alex Green, managing director of Amazon Video, said Thursday at the Cable Congress conference in Brussels. So far, Amazon has been more focused on growing its customers and building its own devices, he said. But "we do talk to all sorts of players in the cable industry." Amazon, which won its first Academy Awards last month for movies "Manchester by the Sea," and "The Salesman," is challenging pay-TV providers and video-game developers as the Seattle-based company expands beyond its online retail roots with growing media ambitions. The rise of internet-based subscription services from the likes of Amazon Prime, Netflix, and Alphabet's YouTube, have stoked analyst predictions that consumers will increasingly ditch cable and kill traditional TV.

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