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March 7, 2017 04:00 pm GMT
Facebook changing the way it offers the cross-device ad measurement capabilities of its Atlas platform. The company relaunched the current version of Atlas in 2014 with a focus on what it calls“people-based marketing” — namely, the ability for advertisers to track users across devices. Last year, it shut down the ad serving part of the Atlas business and merged the… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-9B3y3J8dl4/
Facebook is making its cross-device Atlas data available to more advertisers
Facebook changing the way it offers the cross-device ad measurement capabilities of its Atlas platform. The company relaunched the current version of Atlas in 2014 with a focus on what it calls“people-based marketing” — namely, the ability for advertisers to track users across devices. Last year, it shut down the ad serving part of the Atlas business and merged the… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/-9B3y3J8dl4/
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