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March 3, 2017 02:16 pm GMT

NBCUniversal invests $500 million in Snap

NEW YORK, NY - MARCH 2: Signage for Snap Inc., parent company of Snapchat, adorns the front of the New York Stock Exchange (NYSE), March 2, 2017 in New York City. Snap Inc. priced its initial public offering at $17 a share on Wednesday and Snap shares will start trading on the New York Stock Exchange (NYSE) on Thursday. (Photo by Drew Angerer/Getty Images)NBCUniversal is now the only U.S. media company that has an official stake in Snap. Today, NBC Universal (which is a unit of Comcast) revealed that it invested $500 million in Snap as a strategic investment partnership during yesterday’s IPO.Snap shares popped 44 percent in the first day of trading.NBCUniversal has been pursuing digital media aggressively in the past year, including… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DT3quFCUV_I/

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