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March 3, 2017 01:30 am GMT
In the late 1990s, Volkswagenapproached the music label Rykodisc with a proposition. They wanted to take the music of a then-obscure singer-songwriter from the company’s catalog and use it as the soundtrack to an ad for their new Cabriolet. The artist was Nick Drake and, though I’m not sure how well the car sold, the ad (VW’s first online) became iconic and brought a… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mcruqzmgPes/
Music Audience Exchange wants to get musicians paid
In the late 1990s, Volkswagenapproached the music label Rykodisc with a proposition. They wanted to take the music of a then-obscure singer-songwriter from the company’s catalog and use it as the soundtrack to an ad for their new Cabriolet. The artist was Nick Drake and, though I’m not sure how well the car sold, the ad (VW’s first online) became iconic and brought a… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/mcruqzmgPes/
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