Google will soon let you try games while you're playing other games, because phones have ruined us

Android game developers will soon have a new tool to lure more players to their games.

At the Game Developers Conference in San Francisco this week, Google announced a new feature called "Playables," which allows users to test-drive a lightweight version of a game within an advertisement. In other words, there's no app download required—and it all happens while you're in another game. 

So much for our attention spans.

Playables is one of the formats available in Google's Universal App Campaigns, a tool that allows developers to have their ads placed across several Google properties just by writing a few lines of text. It's currently available to some advertisers, but the tech giant plans to start rolling it out to all Universal App Campaign clients soon, a spokesperson for Google said, so you can expect to see the feature more often.   Read more...