Video of 67 people paid to jump from a 33-feet diving tower for the first time

"Would you jump? Or would you chicken out?" That's the question asked of 67 different people who were asked to jump off a 10-meter diving tower into a pool. None of them had done it before, and it took most people a while to work up the nerve. I could do it, as long as someone push me off while I wasn't looking.

From the NYTimes:

"Our objective in making this film was something of a psychology experiment: We sought to capture people facing a difficult situation, to make a portrait of humans in doubt...Through an online advertisement, we found 67 people who had never been on a 10-meter (about 33 feet) diving tower before, and had never jumped from that high. We paid each of them the equivalent of about $30 to participate."

Through an online advertisement, we found 67 people who had never been on a 10-meter (about 33 feet) diving tower before, and had never jumped from that high. We paid each of them the equivalent of about $30 to participate which meant climbing up to the diving board and walking to its edge. We were as interested in the people who decided to climb back down as the ones jumping.