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February 28, 2017 04:07 pm GMT

eMarketer: Snapchat growth driven by older users, as usage among young adults declines

snapchat ios iconSnapchat has a reputation for being an app that’s confusing to the “olds” – something the company tried to address with a redesign just ahead offiling for its IPO. In addition, the app has expanded beyond its original use case, which focused on communication, and now includes short, easily digestible content from a number of sources, including media and… Read More

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