Get ready to see less #ad and #spon on Instagram

Instagram appears to be gearing up to bring a dose of transparency to what its users are promoting. A new tool, spotted this week but not yet widely available, would let advertisers tag a partner in Instagram posts.

The tagging system is featured below the "Tag People" option on Instagram and seemingly lets advertisers name a partner. The functionality comes after years of advertising watchdogs and lobbying groups being frustrated about the lack of a clear policy or rules for so-called branded content on the app. 

Moshe Isaacian, a creative marketing strategist from Los Angeles, spotted the feature earlier this week. Read more...