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February 22, 2017 08:00 pm

iPhone Owners in US Spent $40 Each on Apps in 2016

Zoey Chong, writing for CNET: iPhone users in the US are spending more and more on apps and in-app purchases. Spending climbed to an average of $40 per person last year, according to research released Monday by Sensor Tower. This is up from $35 in 2015. Gaming continued to lead the way, accounting for more than 80 percent of Apple App Store revenue in the US. Spending in that category increased from $25 on average per person in 2015 to $27 last year. This may not be the biggest surprise, given that 2016 witnessed the rise of Pokemon Go, which crossed $1 billion in revenue worldwide last month.

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Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/UYyklbf-Azs/iphone-owners-in-us-spent-40-each-on-apps-in-2016

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