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February 17, 2017 10:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/AFkGxqFUSdI/youtube-will-kill-unskippable-30-second-ads-next-year
YouTube Will Kill Unskippable 30-Second Ads Next Year
YouTube is planning to do away with the non-skippable 30-second ads that appear before a YouTube video. From a report: In a statement first given to Campaign then confirmed by The Verge, a Google spokesperson said the company will focus on commercial formats that are more engaging for both advertisers and viewers. "We're committed to providing a better ads experience for users online. As part of that, we've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," Google said.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/AFkGxqFUSdI/youtube-will-kill-unskippable-30-second-ads-next-year
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