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February 17, 2017 08:00 pm

HTC To Stop Making Budget Android Phones This Year

An anonymous reader shares a report: During HTC's quarterly earnings call for Q4 2016, the company confirmed that it will not be producing new budget Android phones beginning this year. Instead, the company will focus on premium devices, which have a higher profit margin. On revenue of NT $22.2bn, the firm posted an operating loss of NT $3.6bn, and it's been some time since HTC showed a profit. Clearly, it's time to trim some of the fat. And that fat is producing a number of entry-level phones, many of which are nearly identical. For example, the Desire 530, which came to the US in July, had virtually no distinction from the Desire 626, which was introduced a year before.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/vsI_ZDTKIkI/htc-to-stop-making-budget-android-phones-this-year

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