Elon Musk is totally, hilariously serious about tunneling his way out of traffic jams

Elon Musk is laughing all the way to the center of the Earth.

After the idea to build tunnels hit him while stuck in traffic late last year, he went ahead and founded a business to disrupt the tunneling industry — called the Boring Company (surprisingly, the URL was available). Chatting with a Bloomberg reporter, he revealed the two other names he says he considered: Tunnels R Us and American Tubes and Tunnels, or AT&T for short.

At this point you might think Musk is just having a bit of fun with everybody over a brief fixation with tunnels, but he's — apparently — totally serious. And he's already made one really big hole in the SpaceX parking lot in Hawthorne, California, to prove it. Read more...