Why unlimited data is making a comeback

Unlimited data is the hot new thing … again.

It’s been almost five years since the last of the great unlimited data plans died out and left just a few calcifying tendrils of grandfather access for those willing to live the remainder of their days on 3G phones.

People were upset when AT&T and Verizon ended those plans, even if few ever used their monthly allotment of 2G of data. Most, however, realized how awesome unlimited would have been in the age of 4G LTE. Obviously, carriers realized how not awesome that would be: people streaming 5 GB of data at 4G speeds without paying a dime more.