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February 13, 2017 06:00 pm

Story of Two Developers Who Are Reporting Growth in Revenue After Leaving Apple's App Store

John Biggs, writing for TechCrunch: In what amounts to one of the purest and most interesting experiments in assessing the value of Mac OS's App Store, the founder of Rogue Amoeba posted a description of what happened when he pulled his app Piezo. The result? More revenue as a whole without much damage to sales. The impetus for the move came after Apple pulled the Dash app off of the App Store. In the 100-day period since the move, Dash maintained and even increased revenue and found that its users didn't care which platform they were using -- 84% of the customers simply moved over to the independent app license from the App Store license. The bottom line? "It feels great to have full control over my business and to avoid App Store installation/updating/purchasing issues," wrote Dash creator Bogdan Popescu. When Paul Kafasis tried to move away from the App Store he was worried he'd lose half of his sales. After all, many months saw about 50% of sales coming from the App Store directly. When he pulled the app a year ago, however, all of those App Store sales turned into direct sales through his website, a fact that surprised and amused Kafasis.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/MfFOF-FBwdI/story-of-two-developers-who-are-reporting-growth-in-revenue-after-leaving-apples-app-store

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