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February 10, 2017 12:00 am

RSA: Ban On Booth Babes Has Been No Big Deal

netbuzz quotes a report from Network World: In March 2015, RSA Conference organizers made news by contractually insisting that vendors pitch their security wares without the help of "booth babes," a first such ban for the technology industry. Next week's event will be third under the new rules. With the use of "booth babes" long a source of contention -- and some would say embarrassment -- implementation of the ban has gone smoothly, according to RSA. "Overall I would say this has been received well by our exhibitors," says Sandra Toms, vice president and curator of the conference. "Several have thanked us for having a policy." If you compare the policy's contract language in 2015 with the language now used by Toms, you'll notice how much it has evolved and how it has been accepted by various stake-holders. Here's an excerpt from the "short Q&A" between Paul McNamara, news editor for Network World, and Toms: Has there been any need to enforce the code or have all exhibitors complied? "Enforce" always makes it sound like armed guards have come into play and dragged someone off the show floor. We share these guidelines with our exhibitors and we're clear that this is a policy that is expected to be acknowledged and complied with. We take our attendee experience seriously and expect our exhibitors to do the same. If we receive a complaint about a particular exhibitor, we will send someone over to the booth and examine the situation. If the attire matches our dress code, then they can proceed and we can explain to the attendee why that form of dress is allowed. If they are clearly in violation, we will ask them to change. This policy is equally applied to both men and women -- from Sumo wrestlers to scantily clad models.

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