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February 4, 2017 10:00 pm

Kaspersky Lab Promises New Backup Tool To Help Unhappy Social Media Users Quit

Kaspersky Lab surveyed 16,750 people and concluded that often negative experiences on social experience overpower their positive effects -- and they're doing something about it. JustAnotherOldGuy pointed us to their latest announcement. 59% have felt unhappy when they have seen friends' posts from a party they were not invited to, and 45% revealed that their friends' happy holiday pictures have had a negative influence on them. Furthermore, 37% also admitted that looking at past happy posts of their own can leave them with the feeling that their own past was better than their present life. Previous research has also demonstrated peoples' frustration with social media as 78% admitted that they have considered leaving social networks altogether. The only thing that makes people stay on social media is the fear of losing their digital memories, such as photos, and contacts with their friends. To help people decide more freely if they want to stay in social media or leave without losing their digital memories, Kaspersky Lab is developing a new app -- FFForget will allow people to back up all of their memories from the social networks they use and keep them in a safe, encrypted memory container and will give people the freedom to leave any network whenever they want, without losing what belongs to them -- their digital lives. The FFForget app will be released in 2017, but there's already a web page where you can sign up for early access. Kaspersky plans to monetize this by creating both a free version of the app -- limited to one social network -- and a $1.99-per-month version which automatically backs up social content from Facebook, Google, Twitter, and Instagram in real-time with a fancier interface and more powerful encryption.

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