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January 23, 2017 01:04 pm GMT
On the heels of hiring a new CTO from Yahoo and trying to position itself either as a stronger acquisition target or standalone entity, SoundCloud is getting a lot deeper into the business of advertising. Today the audio startup — which streamsboth licensed music tracks and is also a go-to platform for user-generated content (similar to YouTube) — announced that it would be… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/t9AcbNJkc2c/
SoundCloud amps up advertising with programmatic buying in the US
On the heels of hiring a new CTO from Yahoo and trying to position itself either as a stronger acquisition target or standalone entity, SoundCloud is getting a lot deeper into the business of advertising. Today the audio startup — which streamsboth licensed music tracks and is also a go-to platform for user-generated content (similar to YouTube) — announced that it would be… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/t9AcbNJkc2c/
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