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January 17, 2017 04:00 pm

Facebook To Stop Paying Publishers To Make Live Videos

Last year, publishers worldwide began making live videos on Facebook. The social juggernaut had cut deals with them, offering lofty amounts and promising big future moving forward. Turns out, Facebook's experimental project is over. Recode reports: Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network. Now numerous publishers tell Recode that Facebook is de-emphasizing live video when it talks to them. And none of the publishers we've spoken with expect Facebook to renew the paid livestreaming deals it signed last spring to get live video off the ground. Instead, Facebook is pushing publishers to create longer, premium video content as part of a larger effort led by Facebook exec Ricky Van Veen. The hope is to get more high-quality video onto the platform and into your News Feed -- the kind of stuff, presumably, you might find on Netflix.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/LMgYi-J2fo0/facebook-to-stop-paying-publishers-to-make-live-videos

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