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January 8, 2017 06:00 pm

Huawei Snubs Google, Ships An Android Phone With Alexa

Huawei announced its flagship handset will gives users access to Amazon's Alexa assistant in the U.S., suggesting a new worry for Google, according to Reuters. An anonymous reader writes: "The adoption of Alexa by a prominent Android manufacturer indicates that Amazon may have opened up an early lead over Google as the companies race to present their digital assistants to as many people as possible, analysts said." Analyst Jan Dawson at Jackdaw Research even told Reuters that if Google's personal assistant lags in popularity when voice becomes the most popular interface, "thatâ(TM)s a huge loss for Google in terms of data gathering, training its AI, and ultimately the ability to drive advertising revenue." Tension may have started when Google decided to debut Google Assistant on their own Pixel smartphones. "While Google has expressed an interest in bringing its assistant to other Android smartphones, the decision to debut the feature on its own hardware may have strained relations with manufacturers, Dawson said. 'It highlights just what a strategic mistake it can be for services companies to make their own hardware and give it preferential access to new services.'" Nvidia announced this week at CES that they'd be using Google Assistant for their Shield TVs, while Whirlpool and Ford both announced Alexa-enabled products. But this article argues Google Assistant has one thing that Alexa doesn't have: a search engine.

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