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December 29, 2016 06:00 pm

Android Users Are So Committed that Exploding Note 7 Did Little To Help Apple: NPD

An anonymous reader writes: Like loyalty to a political party or hometown sports team, smartphone users are extremely passionate about their choices -- a commitment that led many customers to stick with Samsung, despite the disaster of its downright dangerous Galaxy Note 7. Earlier this week, mobile analytics firm Flurry published data from the holiday season, showing that Apple saw twice as many device activations as rival Samsung. Despite Apple's continued commanding lead in holiday sales of smartphones and tablets, however, the numbers suggested Apple's share was lower and Samsung's was slightly higher from last year. Attempting to explain the trends shown in the data, NPD analyst Stephen Baker told The Wall Street Journal he believes that Android loyalists are committed, and even dangerous exploding batteries in the Galaxy Note 7 were not enough to push significant numbers of customers over to the iPhone. "Most of those who bought or wanted to buy a Note 7 opted for a different high-end Galaxy phone," Baker said.

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