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December 25, 2016 10:00 am

Voice Is the Next Big Platform, But Amazon Already Owns It

Six million homes already have an Amazon device with it Alexa voice assistant -- about 5% of all households. But Backchannel argues that Amazon is already dominating the race to become the operating system for future voice-activated devices, with Forrester tech analyst James McQuivey pointing out that "having microphones in your environment is a lot more convenient than pulling out your phone."The Alexa-enabled Echo is a true unicorn, one of those rare products that arrives every few years and fundamentally changes the way we live... After years of false starts, voice interface will finally creep into the mainstream as more people purchase voice-enabled speakers and other gadgets, and as the tech that powers voice starts to improve. Despite competition from Google Home, and a rumored "Home Hub" from Microsoft, Amazon "has a two-year jump on its competition, having first introduced the Echo speaker in November 2014," notes the article, adding that Amazon also "opened its platform early to third-party developers." (Alexa now has more than 5,000 "skills".) They argue that Amazon is already winning the war of the operating systems by familiarizing consumers with "a new computing interface -- a voice devoid of a screen -- that will eventually grow to be more ubiquitous and more useful than our smartphones... Soon, you'll speak your wants into the air -- anywhere -- and a woman's warm voice with a mid-Atlantic accent will talk back to you, ready to fulfill your commands."

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