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December 24, 2016 12:00 am

YouTube Views Are Down Across the Board, Analysis Says

An anonymous reader quotes a report from Kotaku: For months, YouTubers have complained that their view counts are down. New data from the third-party stat tracker SocialBlade confirms what YouTubers fear: viewership is lower across the board. SocialBlade crunched some numbers for Kotaku and determined that, since the first half of the year, YouTube views are now 5-7% lower. Between July and September, that decrease was 10%. It's pretty significant. Why YouTube views have gone down is unclear, but some good theories are floating around. SocialBlade Community Manager Danny Fratella pointed to two potential causes: view audits and altered video-promoting algorithms. During view audits, YouTubers don't actually lose views. YouTube is removing botted or invalid playbacks from the view count. This happens all at once in a sort of purge -- something YouTube has explained publicly. But now that YouTubers have tools like SocialBlade to more rigorously moderate their data, they may be noticing these purges more, Fratella suggested. He added that SocialBlade doesn't see view counts purged as often as subscriber counts -- the main complaint going around YouTube communities. Although YouTubers have widely complained that fans are now randomly unsubscribed from their channels, YouTube and SocialBlade both told me that they've noticed nothing out of the ordinary in subscription data. YouTube's video-promoting algorithm may also play a role in an apparent decreased viewership. What videos the platform draws more eyes to reflects their philosophy on what videos should go viral.

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