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December 21, 2016 06:00 pm

Nintendo's Mobile Mario Game Sets Download Record But Pricing Proves Sticking Point

Nintendo's first Mario smartphone game has set a download record but gamers baulked at the one-time cost of unlocking content, prompting investors to push the Japanese game makers' stock to a one-month low. From a report on Reuters: Super Mario Run hit 25 million downloads just four days after its Dec. 15 release in 151 countries on Apple's App Store, earning gross sales of about $21 million, showed data from app analyst Sensor Tower. But Nintendo shares have lost 11 percent since the launch as the latest game to feature Nintendo's princess-rescuing Italian plumber received negative reviews from users mainly complaining about its $9.99 one-time cost, rather than the usual model of paying small amounts for special features. "Mario is arguably the most popular gaming franchise in the world, yet we see only about 8 percent of those who try the game actually purchasing it," said Sensor Tower analyst Spencer Gabriel. Super Mario Run is free to download on the App Store where, in Japan, it is rated 2.5 stars out of 5 based on 1,095 reviews.

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