Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
December 17, 2016 06:30 pm GMT

Apple design chief Jony Ive 'really' wants you to buy that damn book

Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f321671%2f8eef7df0-45c8-4df2-8c61-8f435d62cc76

When Apple's head of design speaks, Apple fans and design pros alike listen closely. Which is why a video promoting Apple's new book and starring Jony Ive is getting more attention than a normal product spot. 

SEE ALSO: An Apple fan just saved you $300 (Apple Book not included)

Since the announcement of the $300 book, "Designed by Apple in California," Apple has received a few choice shots over the high price of what some are calling nothing more than a nicely bound product catalog. 

Image: apple via youtube

But now that Ive has stepped forward to lend his trademark British elocution to the reasoning behind the book — at one point even flipping through its pages in the video — it suddenly seems book may be less a fanboy catalog than an Apple design bible.  Read more...

More about Design, Marketing, Apple Book, Jony Ive, and Apple

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/FJag4zOdUfg/

Share this article:    Share on Facebook
View Full Article

Mashable

Mashable is the top source for news in social and digital media, technology and web culture.

More About this Source Visit Mashable