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December 15, 2016 03:26 pm GMT
It might seem a little weird to think about seeing ads on, say, your smart refrigerator — but according to a new study, Americans are actually pretty open to the idea of advertising on “Internet of Things” devices. The study was released by the Interactive Advertising Bureau (a trade group for online publishers and advertisers) and conducted by MARU/VCR&C, which says… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/nWHhVHieXek/
IAB study says majority of IoT owners are okay with ads on their devices
It might seem a little weird to think about seeing ads on, say, your smart refrigerator — but according to a new study, Americans are actually pretty open to the idea of advertising on “Internet of Things” devices. The study was released by the Interactive Advertising Bureau (a trade group for online publishers and advertisers) and conducted by MARU/VCR&C, which says… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/nWHhVHieXek/
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