Inside Amazon's playbook to take on Netflix in India

Go local. Speak the language.

That seems to be Amazon’s mantra in India where it announced the launch of its Prime Video service on Tuesday. 

In an increasingly competitive on-demand video market in the country, what separates Prime Video from its global competitor Netflix is the focus on locally relevant content – original and partnered – in languages that dominate entertainment consumption in these areas. 

Amazon Prime Video’s India subscribers will have access to films and TV shows in Hindi, Tamil, Telugu, Marathi and Bengali, some of the country’s most spoken languages, in addition to Hollywood films and other global content.   Read more...