Uber quietly replaced the old app icon that nobody liked

Because 2016 needed yet another change, Uber up and switched its app icon for the second time in 10 months. The rideshare giant first overhauled the design in February.

Back then, some mocked it. Others turned the story into a longform investigation of corporate branding and identity. 

But mostly, people just kept pressing on it to hail cars when they needed a ride. 

The new icon strips away the color and guidelines that were introduced in February and leaves the barebones silver logo against a black backdrop.     Read more...