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December 9, 2016 06:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/0opDfGXqM4A/facebook-discloses-new-measurement-errors-continues-to-hone-its-math
Facebook Discloses New Measurement Errors, Continues To Hone Its Math
An anonymous reader shares an article on MarketingLand: For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages' Live videos, as well as the engagement figures Facebook reports for off-Facebook links; the latter link engagement metrics were recently used in investigations by BuzzFeed and The New York Times into fake news articles' performance on Facebook. In addition to acknowledging the two new errors -- of which one has been corrected and one is still being inspected -- Facebook has refined a measurement marketers may reference when buying ads through the social network. None of the aforementioned metrics had any impact on how much money Facebook charges advertisers for their campaigns. But they may have informed brands' Facebook ad-buying strategies as well as brands', publishers' and others' Facebook-related content-publishing strategies.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/0opDfGXqM4A/facebook-discloses-new-measurement-errors-continues-to-hone-its-math
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