Pandora's new premium service will focus on personalization

Pandora just offered an early look at its upcoming on-demand streaming service called Pandora Premium, and it looks like it'll be focusing on personalization to differentiate itself in an increasingly crowded space.

Pandora had previously confirmed it would release its own on-demand service. With the official launch not for at least a few more weeks, CEO Tim Westergren showed off the company's new music service during an event in New York Tuesday, multiple outlets reported.

The upcoming service will take each user's history into account, so that all the songs you have previously liked on Pandora's Internet radio service will impact the recommendations you get on the new Premium tier, Engadget reported.  Read more...