Apple's new iPhone 7 ad features the cutest 'Romeo and Juliet' ever

If you capture an important moment on video with an iPhone 7, you won't be sorry you didn't bring a real camera — that's the message Apple is sending in its latest iPhone 7 ad, launched Monday. 

The ad, above, shows two kids acting out a scene out of Shakespeare's Romeo and Juliet in a realistic setting. But as the scene unfolds, we realize that it's all happening on stage, instead. 

The ad ends with the tagline: "Your movies look like movies on iPhone 7."

Do they, really? You can check out our review of the iPhone 7's camera here — the phone carries a 12-megapixel shooter with optical image stabilization, and it's definitely one of the best cameras around, especially in low-light settings (as depicted in the ad).  Read more...