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December 5, 2016 08:00 pm

Most DVR Owners Are Recording Live Sports, Survey Says

A new survey by Thuurz Sports, a company that works with TV providers to increase the size of sports viewing audiences, finds that 84.1 percent of DVR owners record live sports, many of them as a "backup" for when they might miss the end (or the beginning) or the game, and a majority (58 percent) to skip the ads. From a report on CNET: "Over the past decade, DVR viewing has undermined certain elements of the TV business. Reacting to this threat, sports TV executives have rightly focused on the genre's relative strength, calling sports programming 'DVR-proof'," says Brian Ring, the consultant who created the survey for Thuuz, in the press release. "Sports are best viewed live, but this survey highlights the fact that most fans with DVRs regularly use. Most TV shows and movies these days are available on-demand from various sources, but live events, particularly sports, are considered among the most "DVR-proof" since there's more value in seeing the result live.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/RpShZhybdsA/most-dvr-owners-are-recording-live-sports-survey-says

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