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November 26, 2016 04:00 pm

Has The 'Hour of Code' Turned Into a Giant Corporate Infomercial?

It happens every December. During "Computer Science Education Week," schools around the world dedicate a special hour towards getting kids excited about programming. But theodp writes: With Microsoft, Apple, and Google vying for the opportunity to put their products in front of tens of millions of K-12 students, The Register's Andrew Orlowski opines that the Hour of Code is turning into a giant corporate infomercial for kids. "Parents, such as the late Steve Jobs, tend to ration their children's use of technology," notes Orlowski. "But would Jobs, who consistently praised the value of broad liberal arts, approve of an hour of [Microsoft] Minecraft? It's doubtful." Google, he adds, is keen on dishing out its VR headsets to students and, not to be undone, Apple is also muscling in with an hour of code [and offering free workshops at Apple Stores]. This year Microsoft is even introducing a special online 'Hour of Code' edition" of Minecraft, according to the article, which points out that last year 31 million schoolchildren just spent their "Hour of Code" playing Minecraft.

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