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November 22, 2016 04:00 pm

Amazon Wants To Include Live Sports as Part of Prime Membership

An anonymous reader writes: Amazon's next Prime membership benefit could be the ability to stream live sports. The Wall Street Journal reported Monday that Amazon is in talks with leagues like the NFL, NBA, MLB, and a handful of others about live game rights. The fact that Amazon wants to stream live sports isn't a new development. But the Journal did have a noteworthy tidbit: Amazon could offer a "premium, exclusive sports package" to those who pay for a $99 per year, or $8.99 per month, Prime membership. Amazon is exploring streaming rights to multiple sports at a variety of levels. The Journal reported that Amazon wanted to exclusively license NBA's League Pass streaming product; it is also reaching out to traditional broadcasters like Univision and ESPN about the content they own but don't end up airing on TV.Amazon was also recently exploring deals with Indian Premier League, a cricket match league. In a recent interview with David Remnick of The New Yorker, Reed Hastings said that one of the most difficult decisions for him has been to not do live sports. He said Netflix doesn't want to move away from movies and TV shows, and only focus on improving the quality of the shows and user experience.

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