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November 11, 2016 10:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9005KCZOiUo/
Instant apps are publishers newest frenemy when it comes to monetization
When the App Store opened there were 552 apps. Today, there are 2 million iOS apps, and 2.2 million apps in Android’s Google Play store. Needless to say, getting a single app noticed in a sea of 4.2 million is far from simple. What’s more, individuals tend to use only a limited number of apps per month, and most of their time in apps is concentrated across a very small number of them. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/9005KCZOiUo/
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