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November 10, 2016 02:29 pm GMT
Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition of TubeMogul is supposedto add a strong video component to the Adobe Marketing Cloud, which already covers, search, display and social advertising (and already includes Adobe Primetime, a… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/q89WUOqurMM/
Adobe acquires video ad company TubeMogul for $540M
Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition of TubeMogul is supposedto add a strong video component to the Adobe Marketing Cloud, which already covers, search, display and social advertising (and already includes Adobe Primetime, a… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/q89WUOqurMM/
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