Samsung apologizes for the Note7 fiasco the old-fashioned way

Samsung has apologized to customers for the discontinuation of its Note7 smartphone with full-page ads in Monday's paper editions of three major U.S. newspapers: The New York Times, the Wall Street Journal and the Washington Post. 

In the text, Samsung promises to carry out a "careful" investigation into the causes of Note7's battery issues, which overheated and burst into flames in several dozen recorded cases before the phone was discontinued.

"At Samsung, we innovate to deliver breakthrough technologies that enrich people's lives. An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry," Gregory Lee, the president and CEO of Samsung North America, wrote in the statement.  Read more...