Fashion ecommerce star pranks Facebook in the name of tech education

The founder of online fashion success story Showpo, Jane Lu, has pulled off a pretty cool prank, and for an even better cause. 

The Australian entrepreneur released a Facebook Live on Oct. 26 that seemed to showcase a dress which changed colour via an app. Her customers were obsessed, with the video netting tens of thousands of views. 

Comments along the lines of "OMG where can I find this?!" flowed in. Except it wasn't real. 

That kind of technology doesn't exist (yet). Showing off the dress was a way to get people talking about whether that kind of technology is even attainable and how we can get there, Lu said. Read more...