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October 29, 2016 02:00 am

Amazon Launches Prime In China

An anonymous reader quotes a report from USA Today: Amazon is bringing its popular Prime service to China. Chinese Prime is different from that available in other nations, with no video offering but instead a focus on no minimum, unlimited free domestic and international shipping. That is a nod to Chinese consumers' growing desire for products from the West, which they perceive as often being of better quality. Chinese Prime members will be able to shop for over 4 million international products from the Amazon Global Store, a storefront the company launched in 2014 to cater to that interest in international goods. The most popular products for Chinese consumers to buy on Amazon are apparel, shoes, baby, toys, home, kitchen and beauty, the company said. The Prime China orders from Amazon's Global Store will be processed at Amazon fulfillment centers in the United States, then flown to China and delivered to the customer's door via Amazon's global logistics network. Amazon says it will deliver the packages to 82 Chinese cities within five to nine days. Amazon has an extremely tiny footprint in China, where it is estimated to account for 1.5% of the online commerce market, according to iResearch. In China, online sales are dominated by Alibaba and JD.com. Last year Amazon quietly launched a store on Alibaba's Tmall site as a way to reach the Chinese market. The Prime service will cost 388 yuan a year, about $58.

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