Facebook is testing a new Snapchat clone in its main app

In what is quickly becoming an all too familiar story: Facebook is — once again — attempting a Snapchat clone. And this time, the company is putting it right inside its main app.

The social network introduced a new experimental camera feature to its app that allows users to privately share photos with filters and other effects.

The feature, which doesn't yet have a formal name, is limited to Ireland for the moment, though it's possible some version of the test could eventually come to more locations (Facebook previously tested similar features in Canada and Brazil during the Olympics.)  Read more...